Privacy policy

Last Updated: August 10, 2026

Al Kaukaban Enterprises LLC, trading as AKE53, respects your privacy and takes the protection of your personal information seriously. This Privacy Policy explains what personal information we collect when you visit www.ake53.com or place an order with us, why we collect it, how we use it, who we share it with, how long we keep it, and what rights you have over it.

This policy applies to all visitors and customers of www.ake53.com. Please read it in full. If anything here is unclear, contact us using the details in the final section, and we will explain it.

1. Who We Are and Who Controls Your Data

The data controller responsible for your personal information is:

Legal Entity: Al Kaukaban Enterprises LLC

Brand Name: AKE53

Registered Address: Al Borj Street, Fikree Building, Shop No. 30, Opposite Mount Royal Hotel, Deira, Dubai, United Arab Emirates

Trade licence number: 206493

Tax Registration Number (TRN): 100346014200003

Contact for privacy matters: sales@ake53.com

Telephone: +971 55 780 1576

2. Information We Collect

We only collect information we actually need in order to sell to you, ship to you, and support you.

2.1 Information you give us

• Name
• Email address
• Phone number
• Shipping address
• Billing address
• Payment information, processed securely by our payment providers as described in section 5
• Order details, including the products you purchase and any order notes you add
• The content of any message you send us by email, contact form, live chat, WhatsApp, Facebook Messenger, or Instagram
• Account details, if you choose to create a customer account, including your login credentials and saved addresses
• Marketing preferences, if you subscribe to our emails or messages

2.2 Information we collect automatically

• Device and browser information, such as browser type, operating system, and device type
• IP address and general location derived from it
• Pages viewed, products viewed, time spent on the site, and referring website
• Cookies and similar tracking identifiers, as described in section 7

2.3 Information we do not collect

We do not collect or store your full payment card number, card expiry date, or card security code on our servers. Card data is handled directly by our payment processors within their own secure, PCI DSS compliant environments.

We do not knowingly collect sensitive personal data such as health information, biometric data, religious beliefs, or political opinions, and we ask that you do not send us this type of information.

3. How We Use Your Information

We use your personal information for the following purposes only.

• Order fulfilment: To process your order, take payment, prepare your shipment, arrange delivery with our carriers, and send you order and shipping confirmations.
• Customer support: To answer your questions, resolve issues with your order, handle returns, exchanges, and refunds, and maintain a record of our correspondence with you.
• Account management: To create and manage your customer account, if you choose to create one, and to allow you to view your order history and saved addresses.
• Fraud prevention: To screen orders for signs of fraudulent or unauthorised activity, to protect our customers and our business, and to verify identity where necessary.
• Marketing communications: To send you promotional emails or messages about our products and offers, where you have chosen to receive them.
• Website analytics: To understand how visitors use our website so that we can improve navigation, product presentation, and performance.
• Legal and regulatory compliance: To meet our obligations under UAE tax, customs, accounting, and consumer protection laws, and to establish, exercise, or defend legal claims.

4. Our Legal Basis for Processing

Where applicable under the data protection laws of the United Arab Emirates, European Union, or United Kingdom, we rely on one or more of the following lawful bases to process your personal information:

• Performance of a Contract: We process your personal information where it is necessary to process, fulfill, and deliver your order, provide customer support, or take steps at your request before entering into a contract.
• Legitimate Interests: We may process your personal information where it is necessary for our legitimate business interests, such as preventing fraud, maintaining website and information security, understanding how our website is used, and improving our products and services, provided that these interests do not override your rights and freedoms.
• Consent: Where required, we process your personal information based on your consent, including for certain marketing communications and non-essential cookies. Where processing is based on consent, you may withdraw your consent at any time.
• Legal Obligation: We may process your personal information where necessary to comply with applicable legal or regulatory obligations, including tax, customs, accounting, export, and consumer protection requirements.

5. Who We Share Your Information With

We do not sell, rent, or trade your personal information to any third party. We do not share your personal information with third parties for their own independent marketing purposes.

We may share limited personal information with service providers that help us operate our store, process payments, communicate with customers, and fulfill and deliver orders. These service providers act on our instructions and are permitted to use your information only to provide the services we have engaged them to perform.

• Shopify: Our e-commerce platform, which hosts our online store, processes orders, and facilitates order and shipping notifications on our behalf.
• Payment Processors: Payment service providers that process transactions made using Visa, Mastercard, PayPal, Apple Pay, bank transfers, and other available payment methods. These providers receive the payment information necessary to securely process your transaction.
• Shipping Carriers: UPS, FedEx, DHL, Aramex, and USPS may receive your name, delivery address, and phone number as necessary to deliver your order and contact you regarding delivery-related issues.
• Customs and Border Authorities: For international shipments requiring customs clearance, we may provide the recipient information and other details necessary to complete the required customs documentation.
• Communication Platforms: If you contact us through WhatsApp, Facebook Messenger, Instagram, or live chat, your communications may be processed through the relevant platform and will also be subject to that platform's own privacy policy.

We may also disclose your personal information where required by applicable law, court order, or a competent regulatory or governmental authority. We may also disclose information where reasonably necessary to protect our rights, property, or safety, or the rights, property, or safety of our customers and others.

If our business is sold, merged, reorganized, or otherwise restructured, your personal information may be transferred as part of that transaction. Where required by applicable law, we will provide appropriate notice regarding such a transfer, and the information will continue to be handled in accordance with applicable privacy requirements.

6. International Transfers of Information

AKE53 operates from the United Arab Emirates and ships worldwide. As a result, your personal information may be transferred to, stored in, and processed in countries outside your own, including countries where our service providers, carriers, and sourcing partners are located.

Where personal information is transferred out of a jurisdiction that restricts international transfers, we take reasonable steps to ensure that an appropriate level of protection is maintained, including by using service providers who apply recognised safeguards and contractual protections.

7. Cookies and Similar Technologies

Our website uses cookies and similar technologies to support website functionality, remember preferences, understand how visitors use our website, and, where applicable, measure the effectiveness of our marketing activities. A cookie is a small text file stored on your device when you visit a website.

• Strictly Necessary Cookies: These cookies are required for essential website functions, including maintaining your shopping cart, keeping you signed in, and securing the checkout process. They cannot be disabled through our website.
• Functional Cookies: These cookies remember your preferences, such as language, currency, and other settings, to provide a more convenient browsing experience.
• Analytics Cookies: These cookies help us understand how visitors use our website, including which pages are visited most frequently and where users may encounter difficulties.
• Marketing Cookies: Where used, these cookies help us measure the effectiveness of our marketing campaigns and promotions.

You can manage or delete cookies through your browser settings at any time. Please note that disabling strictly necessary cookies may prevent certain website features, including checkout, from functioning properly.

8. Marketing Communications and How to Opt Out

You may opt out of marketing communications at any time. To unsubscribe, you can:

• Click the unsubscribe link included in any marketing email we send.
• Reply to a marketing message requesting removal from our mailing list.
• Email us at sales@ake53.com with the word "Unsubscribe" and the email address you wish to remove.

Opting out of marketing communications will not affect transactional or service-related communications. We may still send you order confirmations, shipping and tracking notifications, and communications relating to returns, exchanges, or customer support, as these messages are necessary to fulfill your order or provide requested services.

9. How Long Do We Keep Your Information

We retain personal information only for as long as reasonably necessary to fulfill the purposes for which it was collected and to meet applicable legal, regulatory, accounting, tax, customs, and consumer protection requirements.

• Order and Transaction Records: Retained for the period required to meet applicable tax, accounting, customs, and consumer protection obligations.
• Customer Account Information: Retained for as long as your customer account remains active, unless a longer retention period is required by law.
• Customer Support Correspondence: Retained for as long as necessary to resolve your inquiry and address any related claims or disputes.
• Marketing Information: Retained until you unsubscribe or request its deletion, subject to any legal obligations requiring further retention.
• Website Analytics Data: Retained for the period reasonably necessary to analyze website performance and improve our services.

When personal information is no longer required for these purposes, we will delete, anonymize, or securely dispose of it in accordance with applicable requirements.

10. How We Protect Your Information

We take reasonable technical and organisational measures to protect your personal information against loss, misuse, unauthorised access, alteration, and disclosure.

• Secure Website: Our website uses SSL/TLS encryption to help protect information transmitted between your browser and our website.
• Payment Security: Payments are processed through PCI DSS-compliant payment providers. We do not see or store your full payment card details.
• Limited Access: Access to customer information within our business is limited to authorised team members who require it to process orders, provide customer support, or perform their assigned responsibilities.

While we take reasonable steps to safeguard your information, no method of transmission over the internet or electronic storage is completely secure. Therefore, we cannot guarantee the absolute security of your personal information.

11. Your Rights

Depending on your location and the applicable data protection laws, you may have certain rights regarding your personal information. These may include:

• Right to Be Informed: The right to understand how and why your personal information is collected and used.
• Right of Access: The right to request access to the personal information we hold about you.
• Right to Correction: The right to request correction of inaccurate or incomplete personal information.
• Right to Deletion: The right to request deletion of your personal information where we are not legally required to retain it.
• Right to Restrict or Object: The right to request restriction of or object to certain types of processing, including direct marketing where applicable.
• Right to Data Portability: Where applicable, the right to receive certain personal information in a structured, commonly used, and machine-readable format.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time.
• Right to Complain: The right to lodge a complaint with the relevant data protection authority in your jurisdiction.

To exercise an applicable privacy right, please email us at sales@ake53.com with details of your request and sufficient information for us to verify your identity. We may request additional information to protect your account and personal information from unauthorised access.

We will acknowledge your request and respond within the timeframe required by applicable law.

12. Children's Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children where prohibited by applicable law.

If you believe that a child has provided us with personal information, please contact us at sales@ake53.com. Where appropriate and required by law, we will take reasonable steps to delete the information.

13. Third-Party Websites

Our website may contain links to third-party websites, including manufacturer websites, carrier tracking pages, payment services, and social media platforms.

This Privacy Policy does not apply to third-party websites or services. We recommend reviewing the privacy policies and terms of any third-party website or service you access through our website.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, services, service providers, or applicable legal requirements.

Any updated version will be published on this page, and the Last Updated date will be revised accordingly. Where required by applicable law, we will provide appropriate notice of material changes.

15. Contact Us About Privacy

If you have questions about this Privacy Policy or how we handle your personal information, please contact us using the details below: